I
I
I
S
S
S
L
L
L
A
A
A
M
M
M
A
A
A
G
G
G
R
R
R
O
O
O
V
V
V
E
E
E
T
T
T
L
L
L
I
I
I
M
M
M
I
I
I
T
T
T
E
E
E
D
D
D
Investment
Financial Feasibility
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P R E - I N V E S T M E N T F E A S I B I L I T Y R E P O R T
INDUSTRY ANALYSIS
Major Players
The top industrial producers (CP, Paragon, Aftab, Quality and Kazi) meet 50% of total
estimated feed demand of 135,000 MT/month, while the other 50% is met by home mix
producers (25%) and low quality local level producers (25%). However, there is a major
difference in quality between the two different forms of feed since home mix producers
and local producers do not hire expert supervision or add the necessary additives or
vitamins and in some instances the raw materials, such as: maize and soy-bean are beyond
expiry dates contributing to lower quality.
The industry trend is shifting towards relatively higher-priced balanced feed manufactured
by mechanized feed millers due to high feed conversion ratio that leads to a greater
commercial benefit. Increased demand from the ready-mix feed segment is causing the
decline of home-mix feed market and exit of smaller, low quality producers having lower
economies of scale.
Among the major feed mill companies in Bangladesh, Agro Industrial Trust, Rupsha
Poultry Feeds Ltd., BRAC Poultry Feeds Ltd., Paragon Poultry Feeds Ltd., Surma Poultry
Feeds Ltd., Kazi Poultry Feeds Ltd., Provita Feeds Ltd., Aftab Bohumuki Farms Ltd.,
Narish Poultry Feeds Ltd., Saudi-Bangla Fish Feed Ltd., New Hope Feed Ltd., Aman
Feeds Ltd. are the major players. In a capital-intensive industry such as this, small local
players are facing a high entry barrier because achieving economies of scale is very
difficult.
Market
The growth opportunities for the feed market is immense. Feed market works as the
backward linkage of the poultry, livestock, and fisheries industries. According to DLS
(Department of Livestock services), the average growth rate for the poultry industry has
been 3.62% over the last ten years, whereas the combined growth rate for the three
industries is 3.49%, and it is forecasted to grow at this steady rate in foreseeable future,
which leads to the understanding that the market for the feed industry will continue to